Hi, I’m Joey.
Generative Branding & Interactive Systems
Email Linkedin Résumé Material Ecoloy
Exhibition Identity | Creative Coding
A speculative identity system for Neri Oxman's "Material Ecology" exhibition. The visual language draws from Oxman's philosophy of integrating technology, biology, and material science—translating cellular structures into a modular typographic system. The project combines generative coding, interactive installations, and printed artifacts.
Communication Arts 2026 Interactive Shortlist
New Talent Awards 2025 - Silver Winner
Indigo Design Award 2025 - Silver Winner
Modular TypeThis typeface was designed on a hexagonal grid to mimic cellular structures found in nature. Each letter is built from repeated units, allowing the system to scale, deform, or combine into patterns. The structure references how biological systems grow from simple components into complex forms.
Title WallThe modular typeface scaled into a large wall installation for the exhibition entrance. The typography functions as environmental pattern rather than signage—embedded in the space, not placed on top.
Brochure
Printed materials follow the same modular logic as the digital system. Layouts use grid-based composition to guide readers through the content.
Motion Chase
https://editor.p5js.org/xhou1/full/iFRvWb0i7This installation uses a tracking camera to detect user movement. When someone walks past, the system triggers random growth of visual cells on screen. It simulates how natural systems respond to stimuli—reacting without direct control, but within boundaries.
TypewriterIn this interface, users type on a keyboard and see letters appear on screen. As they drag their mouse, the letters distort in real time, stretching or shifting. This interaction simulates the physical behavior of materials—how they deform under pressure or direction.
ApplicatonsThe modular alphabet extends to posters, tote bags, and billboards. Each application adapts scale and layout to context while maintaining the same underlying system.
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