Nexgen
Visual identity | UI/UX design | Strategy & Research
Nexgen is a next-gen communication platform designed to make online gaming safer, fairer, and more inclusive — especially for Gen Z players. Rooted in the realities of gender discrimination within gaming communities, this project reimagines interaction itself: replacing biased, text-heavy systems with a universal, emoji-based language. By prioritizing emotional expression, accessibility, and community-building, Nexgen empowers players to connect beyond words — and beyond bias.
New Talent Awards 2025 - Honorable Mention
Indigo Design Award 2025 - Gold Winner in Apps for Social Change
Indigo Design Award 2025 - Silver Winner in Mobile App
Logo Design
The logo was designed to instantly communicate innovation and inclusivity. I aimed for a form that feels both futuristic and friendly — striking a balance between simplicity and symbolism. The mark reflects the platform’s core mission: to create a bold, safe, and expressive space for next-generation users.
Icons and Emojis
One of the central design challenges was developing a purely visual communication system based on emojis. The goal: eliminate language as a source of misunderstanding or bias. Each icon was meticulously crafted to feel neutral, expressive, and intuitive — enabling users to convey complex emotions and ideas without relying on words.
Key Features
User safety and inclusivity were my top design priorities. The emoji-based interface is core to the platform’s identity, enabling non-verbal, bias-free interaction. This required reimagining UI conventions — making the system intuitive, responsive, and even playful, all while supporting high-speed emotional exchanges.
Posters
The campaign visuals mirror the platform’s values: clarity, inclusiveness, and empowerment. Posters use bold compositions and gaming-inspired graphics to resonate with Gen Z users. Messages on the posters celebrate diversity while maintaining a universal design language.
Merchandise
The merchandise turns visual identity into wearable ideology. By embedding emoji icons and brand marks into everyday objects, the design extends its presence beyond screens — transforming communication tools into lifestyle artifacts and sparking real-world conversations.
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