When designing Nexgen, I set out to create an inclusive gaming platform that addresses gender discrimination—a challenge deeply rooted in online gaming communities. The focus was to rethink communication within the platform, fostering a safer, more empathetic environment for players, especially the Gen Z audience.

Logo Design

The logo design began with a desire to communicate innovation and inclusivity at a glance. I wanted something that felt approachable and future-forward, balancing simplicity with symbolism that reflects the platform's mission.

Icons and Emojis

One of the most exciting challenges was creating a communication system entirely based on icons and emojis. The goal was to remove language as a potential barrier or source of bias. Every icon was carefully crafted to feel neutral yet expressive, ensuring it could convey emotions and ideas without misunderstanding or exclusion.

Key Features

From a design perspective, I prioritized user safety and inclusivity. The platform’s emoji-based communication system became a cornerstone for fostering non-verbal interactions, which meant rethinking traditional user interfaces to make this system intuitive and enjoyable for pla

Posters

For the promotional posters, I focused on bold, clean visuals that celebrate neutrality and equality. These designs mirror the language of the platform itself—direct, inviting, and universally understandable.

Merchandise

By integrating the custom icons and emojis, the merchandise doesn’t just represent the brand—it carries its values into everyday life, turning design into a conversation piece.

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